Official pageExcerpt
The Future of Services
Marc Bhargava, Kate Bender · General Catalyst ·
Research excerpt
Argues for expanding service capabilities through AI and distributing them through ownership. Offers portfolio examples and a proposed Rule of 60.
The complete text is not republished here. This short description is editorial metadata, not the article itself.
Research notes and sources
Limitations: Growth and margin ambitions are targets; portfolio results are investor reports. Gross margin and EBITDA must remain separate.
| Statement | Evidence | As of | Sources |
|---|---|---|---|
| GC reported six acquired agencies in August 2025. Dwelly | Company reported | 1 | |
GC reports 60–65% gross margins. CrescendoCaveatInvestor-reported; not audited EBITDA or net margin. | Company reported | 1 | |
| Rule of 60 is an aspiration in GC’s thesis. General Catalyst | Attributed opinion | 1 | |
Targets: 10–20% combined organic/inorganic growth; 30–40% margins; Rule of 60. General CatalystCaveatNot portfolio actuals; margin definition unspecified. Endpoints do not all sum to 60. | Forecast or target | 1 | |
GC reports 25–30% HOA team productivity gains. General Catalyst (reporter) Long LakeCaveatSupersedes only the productivity portion of ll-claim-022; independent validation remains open. | Investor reported | 1 | |
| GC reports 18 acquired businesses. Long Lake | Investor reported | 1 | |
August essay reports Eudia acquired Johnson Hana in July. EudiaCaveatMonth-level acquisition timing; no exact legal closing date inferred. | Investor reported | 1 |
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