Crete rebrands as Current — wire release

Announced June 2, 2026, from Tampa. Crete Professionals Alliance rebranded as Current. The company is a national platform for independent accounting firms, with close to 30 partner firms across the US, more than 2,000 employees, and over $500 million in annual revenue. The stated rationale for the name change is that AI now lets local firms compete with large incumbents and bring enterprise-grade advisory work to smaller businesses. Partner firms retain their own brands, ownership, leadership, and client relationships while drawing on a shared platform of technology, global delivery, and strategic capability. Chief executive Steve Stagner contrasted the model with conventional roll-ups, describing Current's holding period as effectively permanent and its focus as topline growth rather than cost extraction on a deadline. Current was formed by combining Thrive Holdings' technology capability with founders Jake Sloane and Frank Zhang's work backing founder-led businesses. The release cited a commissioned April survey in which 65 percent of accounting firm clients said AI would improve their perception of a firm while 75 percent still preferred personal interaction to automated experiences, and noted that a Tax AI pilot was being rolled out across the portfolio. Current is an Accounting Today Top 10 Firm for Technology and a 2026 Fastest-Growing Firm.

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